Mikhail Zelentsov
- Associate Professor: Faculty of Creative Industries / Institute of Media
- Programme Creative Supervisor: Contemporary Journalism
- Mikhail Zelentsov has been at HSE University since 2021.
- Language Proficiency
- English
- Contacts
- Address: 2/8 Khitrovsky Pereulok, Korpus 5, room П-305
- SPIN-RSCI: 7164-0625
- ORCID: 0000-0003-1538-2139
- ResearcherID: HLG-6811-2023
- Scopus AuthorID: 59154573400
- Google Scholar
- Blogs
- Academia.edu
- Supervisor
- E. G. Matskyavichyus
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Education and Degrees
Lomonosov Moscow State University
St Petersburg State University
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Awards and Accomplishments
Courses (2025/2026)
- Media Economics (Bachelor field of study Journalism; 3 year, 3 module)Rus
- Mentor's Seminar "Business Journalism: News, Commentary, Analysis" (Master field of study Journalism; 2 year, 1-3 module)Rus
- Mentor's Seminar "Business Journalism: News, Commentary, Analysis" (Master field of study Journalism; 1 year, 2-4 module)Rus
- Mentor's Seminar "Contemporary Journalism" (Master field of study Journalism; 1 year, 1 module)Eng
- Modern News Agency: Formats, Technologies, Business Processes (Bachelor field of study Journalism; 2 year, 3 module)Rus
- News Media Industry: New Professional Competencies (Mago-Lego; 3 module)Eng
- News Media Industry: New Professional Competencies (Master field of study Journalism; 2 year, 3 module)Eng
- News Media Industry: New Professional Competencies (Master field of study Journalism; 2 year, 3 module)Eng
- News Media Industry: New Professional Competencies (Master field of study Journalism; 2 year, 3 module)Eng
- System of Business Media (Bachelor field of study Journalism; 2 year, 1, 2 module)Rus
- Past Courses
Courses (2024/2025)
- Business Journalism (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 3 year, 4 module)Rus
- Mentor's Seminar "Business Journalism: News, Commentary, Analysis" (Master’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 1-3 module)Rus
- Mentor's Seminar "Business Journalism: News, Commentary, Analysis" (Master’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 2-4 module)Rus
- Mentor's Seminar "Contemporary Journalism" (Master’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 1 module)Eng
- Modern News Agency: Formats, Technologies, Business Processes (Master’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 3 module)Rus
- Modern News Agency: Formats, Technologies, Business Processes (Master’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 3 module)Rus
- Modern News Agency: Formats, Technologies, Business Processes (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 4 year, 3 module)Rus
- Modern News Agency: Formats, Technologies, Business Processes (Mago-Lego; 3 module)Rus
- System of Business Media (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 3, 4 module)Rus
Courses (2023/2024)
- Business Journalism (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 3 year, 2 module)Rus
- Content Strategies of Business Mass Media (Master’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 2 module)Rus
- Content Strategies of Business Mass Media (Mago-Lego; 2 module)Rus
- Genres of Journalism (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 2 module)Rus
- Mentor's Seminar (Master’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 1-3 module)Rus
- Mentor's Seminar "Business Journalism: News, Commentary, Analysis" (Master’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 2-4 module)Rus
- Mentor's Seminar "Contemporary Journalism" (Master’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 1 module)Eng
- Modern News Agency: Formats, Technologies, Business Processes (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 3 year, 4 module)Rus
- Modern News Agency: Formats, Technologies, Business Processes (Master’s programme; Faculty of Creative Industries field of study Journalism, field of study Journalism; 2 year, 3 module)Rus
- Modern News Agency: Formats, Technologies, Business Processes (Mago-Lego; 3 module)Rus
- News Writing and Reportage (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 2 module)Rus
- Practical Studies of Media Planning (Master’s programme; Faculty of Creative Industries field of study Journalism, field of study Journalism; 2 year, 3 module)Rus
- Practical Studies of Media Planning (Mago-Lego; 3 module)Rus
Courses (2022/2023)
- Economic Journalism (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 4 year, 1 module)Rus
- Mentor's Seminar (Master’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 1-4 module)Rus
- News Writing and Reportage (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 1 module)Rus
- News Writing and Reportage (Bachelor’s programme; Faculty of Creative Industries field of study Media Communications; 2 year, 2 module)Rus
- Seminar on Arbitration Journalism (Master’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 3 module)Rus
- Seminar on Tax Journalism (Master’s programme; Faculty of Creative Industries field of study Journalism; 1 year, 4 module)Rus
Courses (2021/2022)
- Economic Journalism (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 4 year, 2 module)Rus
- News Writing and Reportage (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 2 year, 1 module)Rus
- News Writing and Reportage (Bachelor’s programme; Faculty of Creative Industries field of study Media Communications; 2 year, 2 module)Rus
Courses (2020/2021)
- Digital Media News Management (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 4 year, 2 module)Rus
- Economic and Business Journalism (Bachelor’s programme; Faculty of Creative Industries field of study Journalism; 4 year, 3 module)Rus
- News Writing and Reportage (Bachelor’s programme; Faculty of Creative Industries field of study Media Communications; 2 year, 2, 3 module)Rus
- Project Seminar (Master’s programme; Faculty of Creative Industries field of study Media Communications; 1 year, 1, 4 module)Rus
Conferences
- 2025
Журналистика в 2024 году: творчество, профессия, индустрия (Москва). Presentation: О развитии классической концепции медиаэкономики: идея многоступенчатой модели рынка массмедиа
Всероссийская научно-практическая конференция с международным участием "Современные медиа: смысловые стратегии и подготовка кадров" (Москва). Presentation: Эффективность проектной работы в образовательном процессе: опыт трека "Деловая журналистика" в НИУ ВШЭ
- 2024
Дискурс современных масс-медиа в перспективе теории, социальной практики и образования (Белгород). Presentation: Модератор круглого стола аспирантов и соискателей по проблемам коммуникаций и медиа
Дискурс современных масс-медиа в перспективе теории, социальной практики и образования (Белгород). Presentation: Круглый стол аспирантов и соискателей по проблемам коммуникаций и медиа
Цифровая эволюция журналистики: вызовы и возможности (Саранск). Presentation: 1) Модератор секции "Социальные медиа в системе медиакоммуникаций"; 2) доклад "Новостная служба универсального массмедиа: организационно-производственные трансформации"
- 2023
Актуальные проблемы медиаисследований – 2023. XIII Международная научно-практическая конференция НАММИ (Москва). Presentation: О развитии IT-среды в системе информационных агентств России
- 2022
Журналистика и общественные коммуникации в цифровом пространстве: создавая смыслы (Владивосток). Presentation: Цифровые продуктовые портфели в системе российских информационных агентств
«Business Media Is the Nervous System»: Mikhail Zelentsov on Media Projects, Science, and the Secret to Teaching
In a world of fierce competition and rapid information flow, journalists help people navigate the complex ecosystem of business media. They provide deep insights and forecasts that can shift outcomes — and sometimes even shape history.
Vedomosti Becomes Industrial Partner of the HSE Institute of Media
HSE University and the business daily Vedomosti (Business News Media JSC) have signed a cooperation agreement within the framework of the Contemporary Journalism Master's programme. Students from the HSE Institute of Media will complete internships in the editorial office of Vedomosti. They will also study ‘Business Journalism Formats’, a course which will help consolidate their knowledge on the genres and formats of modern economic media.